Netflix, Inc.
Systems and methods for presenting content and representations of content according to developmental stage

Abstract:

Increasingly, children are consuming digital content on computers, laptops, tablets, and even smartphones. The sheer volume of content available to children can be daunting for parents to manage and filter for their children. Primitive filtering mechanisms based on a target audience age can be used to eliminate some content based on a child's chronological age. However, children develop at different rates so that even children of the same chronological age can have different developmental stages and so have different preferences for content they consume. Systems and methods described herein provide children with access to developmental stage-appropriate content in a developmental stage-appropriate user interface. The developmental stage-appropriate interface includes representations of the content that are developmental stage-appropriate and surrounding elements that are also developmental stage-appropriate. The user interface can include or not include functional elements based on the developmental stage of the user.