NIKE, Inc.
Interactive avatar for social network services

Abstract:

An embodiment is an avatar or avatar environment to visualize data within an athletic performance system or service and/or a social network system or service, for example as part of the Internet. The avatar may further evolve or alter its appearance, animation, or other visual or audio characteristics in response to the data or other input. In particular, the avatar of an embodiment may respond to and provide visualization of athletic or sport performance data. According to one or more aspects, an avatar may be placed on other network sites and updated based on athletic performance data. The avatar may be awarded for goals achieved by a user. The awards or gifts may further include non-avatar related items such as apparel, gift cards and the like.