NIKE, Inc.
Multi-channel communication platform with dynamic response goals

Abstract:

A multi-channel communication platform includes a messaging engine, a routing engine, and a queue manager. The messaging engine is operative to receive a plurality of textual messages from a user through any of a plurality of different messaging services in communication with the messaging engine. The plurality of textual messages form a message thread and include at least one query requesting a reply. The routing engine is operative to determine a momentum of the plurality of textual messages and to assign the message thread to a message queue associated with an agent. The queue manager is operative to specify a response time goal for providing the reply to the at least one query, where the response time goal is inversely proportional to the determined momentum.