Oracle Corporation
Delivering geo-context information to a mobile device based on predicted mobile device locations

Abstract:

A server communicates with a mobile device to deliver a mobile application to the mobile device. Software instructions of the mobile application are executed on the mobile device. Then, responsive to operations of the software instructions on the mobile device, the mobile device sends messages comprising location data such as GPS data or other location point attributes. The server receives the location data describing the location of the mobile device and performs logic and computations to determine predicted location points, which are in turn used to determine predicted regions or areas surrounding the predicted location points. The server selects geo-specific notifications (e.g., advertisements, coupons, etc.) based at least in part on the predicted region, and transmits the geo-specific notifications electronically through the network to the mobile device. The notifications are determined based on geo-specific predictions, geo-specific rules, geo-specific triggers, geo-specific user data, geo-specific promotional data, and/or geo-specific context data.