Oracle Corporation
Facilitated content selection using occurrences of downstream events responsive to prior content distributions

Abstract:

The present disclosure generally relates to techniques for determining a segment of a content distribution plan. More specifically, the present disclosure discloses techniques for determining one or more key-value pairs of a content distribution plan by leveraging a trained machine learning model. A plurality of electronic communications may be generated based on completed key-value pairs with a content distribution plan. The plurality of electronic communications may then be distributed to a plurality of devices within a networked environment.