Oracle Corporation
TECHNIQUES FOR SELECTING CONTENT TO INCLUDE IN USER COMMUNICATIONS

Abstract:

Disclosed are techniques for determining the impact of including a token-set (e.g., text in the form of unigrams, bigrams, or trigrams) in a communication on a target outcome. More particularly, the present disclosure relates to techniques for determining the impact of the token-set based on, for example, the token-sets included in previous communications transmitted to user devices and the corresponding user responses to those previous communications.