Proofpoint, Inc.
SYSTEMS AND METHODS FOR PUSHING UNIVERSAL PROFILE UPDATES

Abstract:

A universal profile management system receives a profile update to multiple user profiles stored on disparate media platforms, the multiple user profiles associated with a public-facing individual, the public-facing individual registered with the universal profile management system and subject to regulatory requirements. The universal profile management system applies a rule to the profile update and determines whether the profile update violates the rule. If so, publication of the profile update to the multiple user profiles on the disparate media platforms is denied. If the profile update does not violate the rule, the universal profile management system modifies a universal profile stored in a central repository for the public-facing individual and publishes the profile update to the multiple user profiles on the disparate media platforms. Re-application of the rule can trigger an update to the universal profile and publication of the update to the multiple user profiles across disparate media platforms.