Poshmark, Inc.
Attribution of Response to Multiple Channels

Last updated:

Abstract:

Various implementations for multitouch attribution are described. One example method includes receiving a plurality of channel data associated with a first channel and second channel, determining conversion data for the first channel and the second channel using the plurality of channel data, receiving a first touch event and a second touch event associated with a first channel and a second channel, determining a first attribution for the first channel using a first touch event and the first channel data, determining a second attribution for the second channel using a second touch event and the second channel data, and determine an item conversion strategy using the first attribution and the second attribution.

Status:
Application
Type:

Utility

Filling date:

5 Jun 2020

Issue date:

10 Dec 2020