Poshmark, Inc.
Social merchandising system

Abstract:

Users are matched to items and recommended friends in a social merchandising system. During registration, a user profile is created for a user among a plurality of users in the peer-to-peer marketplace. To calculate a compatibility score, a social genome is determined for the user based on social networking characteristics associated with the user. Also, a merchandise genome is determined for the user based on item characteristics associated with the user. Results are organized into a feed for the user based on the compatibility score and time. Feeds display items of friends, or as influenced by social connections and interactions.