Quad/Graphics, Inc.
BUILDING AN INFRASTRUCTURE OF ACTIONABLE ELEMENTS RELATED TO PRINTED ITEMS

Abstract:

A computing system for building an infrastructure of actionable elements related to different printed items has a memory which stores identifying information for different printed items to be printed for different customers. A processing circuit receives image files for the different printed items, identifies potentially actionable elements in the image file and stores the identified potentially actionable elements. The processing circuit receives via a customer interface portal a selection of a discovery mechanism for discovering the printed item and at least one of the identified potentially actionable elements. The selected actionable element provides access to content which is supplemental to content printed on the printed item. Each supplemental content has a different brand creative. The processing circuit stores the selection of the discovery mechanism and the selected actionable element in the memory in association with the identifying information for each respective different printed item to be printed for different customers.