Quotient Technology Inc.
COMPUTER SYSTEM AND METHOD FOR DYNAMICALLY GENERATING AN IMAGE FROM DIGITAL CONTENT ITEMS

Abstract:

Systems and methods for dynamically generating a digital image are described herein. In an embodiment, a server computer stores a first plurality of digital content items, the first plurality of digital content items of an image requesting entity, a second plurality of digital content items comprising call to action identifiers, and a third plurality of content items, each of the third plurality of digital content items of a different provider entity of a plurality of provider entities. They server computer further stores client computing device history data identifying previous actions of a client computing device and provider entity data comprising data of each of the plurality of provider entities. The server computer identifies a first particular digital content item of the first plurality of digital content items based, at least in part, on a first subset of the client computing device history data, a second particular digital content item of the second plurality of content items based, at least in part, on a second subset of the client computing device history data, and a third particular digital content item of the third plurality of content items based, at least in part, on a third subset of the client computing device history data and the provider entity data. The server computer generated a digital image comprising the first particular digital content item, the second particular digital content item, and the third particular digital content item and causes displaying the digital image on the client computing device.