Roku, Inc.
Content-modification system with broadcast schedule utilization feature

Abstract:

In one aspect, a method includes (i) accessing, by a computing system, broadcast-schedule data associated with a channel; (ii) using, by the computing system, the accessed broadcast-schedule data to identify an upcoming content-modification opportunity on the channel; (iii) determining, by the computing system, that a content-presentation device is receiving content on the channel; (iv) determining, by the computing system, a content-transmission delay associated with the content-presentation device and the channel; and (v) causing, by the computing system, the content-presentation device to perform an action to facilitate the content-presentation device performing, during a time-period that accounts for the determined content-transmission delay, a content-modification operation related to the identified upcoming content-modification opportunity on the channel.