Roku, Inc.
Detection of a mobile device to identify user preferences and provide customized functionality or content

Abstract:

Disclosed herein are system, method, and computer program product embodiments for the detection of a mobile device to identify user preferences. An embodiment operates by detecting that a mobile device is within a vicinity of a computing device. A user ID that corresponds to the mobile device is identified. The user ID is provided to an application over a network, wherein the application identifies one or more preferences associated with the user ID. The one or more identified preferences are received from the application. The computing device is configured based on the one or more identified preferences associated with on the user ID, responsive to the detection.