Roku, Inc.
RECOMMENDING CONTENT BASED ON USER BEHAVIOR TRACKING AND ANALYSIS

Abstract:

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for recommending content based on user behavior tracking and analysis. Tracking data for a user indicating how the user interacted with a menu structure of a streaming media application is determined. A group from a plurality of user groups into which to group the user is selected based on the tracking data, wherein each group comprises data from a plurality of users. A plurality of content available for recommendation selection is determined. A first one of the plurality of content is selected as a content recommendation based on previous viewing patterns associated with the plurality of users of the selected group. The content recommendation is provided via the menu structure.