Roku, Inc.
Responding to Emergency-Alert Audio Tone by Abandoning Dynamic Content Modification

Abstract:

A method and system for controlling dynamic content modification such as dynamic advertisement insertion. An example method includes detecting presence of an emergency-alert audio tone in a media stream accessible to a media client, and responsively causing the media client to abandon a dynamic content modification, such as to forgo a planned dynamic content modification or to discontinue an in-progress dynamic content modification. This method could occur while the media client is processing a given media stream for presentation, and the method could include detecting presence of the emergency-alert audio tone in the given media stream or alternatively in another media stream accessible to the media client. And in the latter case, the method could further involve causing the media client to switch from processing the given media stream for presentation to instead processing the other media stream for presentation, which could facilitate presenting of an associated emergency alert.