Roku, Inc.
Content-Modification System With Content Segment Frequency Feature

Abstract:

In one aspect, a method includes determining that a content-presentation device is scheduled to receive a content segment on a channel to which the content-presentation device is tuned. The method also includes receiving linear content campaign data associated with the content segment, where the linear content campaign data specifies a frequency cap that defines a minimum number of times the content-presentation device is to present the content segment before the content-presentation device is permitted to perform a content-modification operation relative to the content segment. The method also includes determining that the content-presentation device has met or exceeded the frequency cap, and responsively (i) storing in memory an indication that the content segment is a modifiable content-segment relative to which the content-presentation device is permitted to perform a content-modification operation, and (ii) performing an action to facilitate the content-presentation device performing a content-modification operation relative to the content segment.