Roku, Inc.
Content-Modification System With Advertisement Revenue Optimization And Viewer Retention Features

Abstract:

In one aspect, a method includes determining that a content-presentation device has tuned to a channel while a content-distribution system is transmitting, on the channel, a first content segment. The method also includes using historical content consumption data associated with the content-presentation device to determine that an end-user associated with the content-presentation device intends to watch a second content segment that the content-distribution system is scheduled to transmit after the first content segment, determining that the end-user associated with the content-presentation device is not interested in watching a remainder of the first content segment, and, in response to determining that the end-user intends to watch the second content segment and is not interested in watching the remainder of the first content segment, performing an action that facilitates the content-presentation device presenting supplemental content during at least a portion of the remainder of the first content segment.