SAP SE
Optimized recommendation engine

Abstract:

A framework for generating optimized recommendations is described herein. For example, an optimized customer recommendation engine is described herein. Customer data is collected and pre-processed into a data model. Recommendations are calculated and provided by an aggregated method. The aggregated output is generated based on the outputs of a real-time prediction model and an offline modeling process. The real-time prediction model may be an online modeling training technique based on support vector machines (SVM) to classify customers and provide quick recommendations. The offline modeling process may be a learning process based on a back-propagation artificial neural network (BP-ANN) to provide with reliable predictions. Validation may be introduced to evaluate the accuracy of the recommendation model.