SAP SE
PRODUCT RANKING SYSTEM TO IMPROVE EFFICIENCIES IN INTERACTING WITH E-COMMERCE PLATFORMS

Abstract:

Data for user interactions with products provided through a product catalog on a user interface of a web page is collected. The data for the user interactions is evaluated to determine events defined by at least one product from the products of the catalog, one or more properties of the at least one products, and user properties of a user from the users corresponding to the event. Rank values are determined for the events. A rank value defines a first probability for performing a purchase executed with a corresponding user interaction from the user interactions for a product from the catalog products performed by a first user from the users. Upon identifying user interactions from a user with the product catalog, a set of products from the products at the product catalog is determined to be provided for display based on the rank values and user properties of the user.