comScore, Inc.
Combining measurements based on beacon data

Abstract:

Usage data representing the access of a network entity by a plurality of client devices each associated with one or more Internet Protocol (IP) addresses of a plurality of IP addresses is initially accessed. Then a set of static IP addresses of the plurality of IP addresses is determined based on the usage data. A first count of static IP addresses of the set of static IP addresses that are all associated with mobile traffic or that are all associated with non-mobile traffic is determined. A second count of static IP addresses of the set of static IP addresses that are associated with the mobile traffic and the non-mobile traffic is also determined. An overlap factor is determined based on a ratio between the first count of static IP addresses and the second count of static IP addresses. Based on the overlap factor, a total count of unique static IP addresses via which the network entity was accessed is finally determined.