comScore, Inc.
Systems, methods, and devices for monitoring content viewership using short-range wireless communication

Abstract:

Systems, methods, and computer-readable medium are provided for identifying content displayed by a media device and associating the content with demographics of one or more users. An indication to capture an image of the content displayed by the media device is initially received. The image of the content is then captured and stored. One or more image fingerprints in the image of the content are identified. The monitoring device transmits the one or more image fingerprints, a timestamp of the time at which the image was captured, and an identifier of the monitoring device to a server. The server compares the one or more image fingerprints to fingerprints in a database to identify the content displayed by the media device. The identity of the content is then associated with demographic information of the one or more users. A report of the content viewership of the content displayed by the media device is then generated.