comScore, Inc.
Monitoring video advertisements

Abstract:

Techniques for measuring the visibility of video content presented within video players are presented. Initialization code is incorporated within a video player. The initialization code examines metadata associated with video content to determine whether to measure visibility information associated with the video content. If a measurement flag is encountered, the initialization code initializes measurement code to measure visibility information associated with the video content. The measurement code executes to measure visibility information associated with the video content and transmits the visibility information to a measurement server.