comScore, Inc.
SYSTEMS AND METHODS FOR DEDUPLICATING VIEWERSHIP DATA

Abstract:

A system identifies redundancies among a plethora of viewership data of each of several markets. Some embodiments may obtain, from each of a plurality of different devices, a different set of viewership data, each set comprising different subsets that respectively relate to different entities; each of the subsets may indicate several time-based views of content over a period of time. These or other embodiments may determine a set of values by performing a set of deterministic functions using the time-based views of each of the subsets; compare the values, which relate to same entities and to same time intervals, of the determined sets of each distinct pair of the devices, and identify, from among the device pairs, candidate pairs. One exemplary output of this approach may be identifiers of the devices of a first pair of devices that is identified from among the candidate pairs.