comScore, Inc.
GENERATING BEHAVIORAL PROFILES

Abstract:

Online consumption data may be secured by receiving data associated with first online interactions actually performed during a predetermined time period, generating, via a machine learning model for each of a plurality of different personas, data associated with second online interactions that simulate Internet traffic, selecting a plurality of the received data associated with the first online interactions that matches the generated data associated with the second online interactions of one or more of the personas, replacing the generated data associated with the second online interactions of the one or more personas with the selected data, and outputting the one or more personas with the replaced data.