comScore, Inc.
COMBINING MEASUREMENTS BASED ON BEACON DATA

Abstract:

Mobile usage data representing the access of one or more resources on a network by mobile devices is accessed. The mobile usage data includes information received from mobile devices as a result of beacon instructions included with the one or more resources. A first set of data representing information about accesses to the one or more resources by mobile devices with persistent beacon cookies is determined. A second set of data representing information about accesses to the one or more resources by mobile devices with non-persistent beacon cookies is determined. One or more adjustment factors are determined based on the first set of data. A count of unique visitors accessing the one or more resources from the mobile devices is determined based on a count of accesses by the mobile devices with persistent beacon cookies and a count of accesses by the mobile devices with non-persistent beacon cookies adjusted by the one or more adjustment factors.