comScore, Inc.
CLICKSTREAM ANALYSIS METHODS AND SYSTEMS RELATED TO DETERMINING ACTIONABLE INSIGHTS RELATING TO A PATH TO PURCHASE

Abstract:

Methods and systems are provided herein for collecting web browser click events across a plurality of web sites from a data collection agent (DCA), as a click-stream, at a data collection server (DCS) to record and provide user on-line activity, filtering the user online activity to include activity from a time period prior to a sale from the sales transaction data and identifying one or more shopping touch-points based on the filtered user online activity and the sales transaction data. Further, an engagement index, an influence index, and an opportunity index is calculated. A digital touch-points facility may perform the identifying and calculating.