comScore, Inc.
DETERMINISTIC VIEWER ASSIGNMENT MODEL

Abstract:

Techniques for generating a deterministic outcome for content viewership based on a probability model are described. Information that identifies a probability that a particular portion of a program was viewed by an individual member of a household may be accessed. A probability distribution may be generated that represents, for each of a plurality of state spaces, a probability that the particular portion of the program was viewed by the plurality of individual members of the household. Based on a simulation of the generated probability distribution, a plurality of possible viewership scenarios may be determined. One of the plurality of viewership scenarios may be selected, and a report may be generated that identifies, for the selected viewership scenario, each of the individual members of the household and an indication of whether the particular portion of the program was viewed by each of the individual members of the household.