comScore, Inc.
REPORTING OF MEDIA CONSUMPTION METRICS

Abstract:

A reporting server may access a first data set that indicates an association between one or more device identifiers and one or more content identifiers and a second data set that indicates an association between the one or more device identifiers and one or more user identifiers. The reporting server may determine, based on the first data set and the second data set, that at least one user associated with a user identifier of the second data set has accessed content associated with a plurality of the content identifiers of the first data set, and may generate a report that represents, for each content identifier, a number of unique user identifiers associated with the content identifier.