comScore, Inc.
CATEGORIZING LIVE STREAM OF CONTENT

Abstract:

Determining attributes for a stream of live content (e.g., live-streaming videos) is described. Initially, a stream of live content is received. One or more attributes are then extracted from a first segment and a second segment of the stream. The first segment and the second segment of the stream may have the same predetermined duration and the second segment may at least partially overlap with the first segment. The one or more attributes extracted from the first segment may be transmitted at a first time, such as at a first break in the stream of content. The one or more attributes extracted from the second segment may be transmitted at a second time, such as at a second break in the stream of content. The attributes from the first and second segments may be transmitted to a content provider and/or a creative provider, such as an advertiser.