comScore, Inc.
PREDICTIVE DETECTION OF REAL-TIME AND FUTURE VIEWABILITY

Abstract:

Predict whether active viewability is taking place and/or the likelihood that active viewability will be taking place in the future is described. Historical viewing data may be obtained. One or more probability distribution functions may be generated based on the historical viewing data. One or more survival curves may be determined based on the one or more probability distribution functions. Current viewing data may be obtained. Whether viewability is active in at least one of a current time or a specified future time may be predicted based on the one or more probability distribution functions and the current viewing data. Alternatively, this prediction may be performed via a machine learning model trained on the historical viewing data. Whether to perform a function may be determined based on the prediction.