comScore, Inc.
SYSTEMS AND METHODS FOR IDENTIFYING MEDIA CONSUMPTION MARKETS

Abstract:

Geographic identifiers and television network affiliate data may be received. A primary local affiliate station for each of the plurality of national television networks may be determined for each geographic identifier. The geographic identifiers that have the same primary local affiliate for each of the plurality of national television networks may be grouped together to form a first plurality of markets. The markets from the first plurality of markets that have the same primary local affiliate for a first subset of the plurality of national television networks may be merged together, resulting in a second, smaller plurality of markets. Each of the geographic identifiers may be assigned to a market from the second plurality of markets, and a report indicating the second plurality of markets may be output.