comScore, Inc.
AUDIO CORRELATION FOR VIEWERSHIP DETERMINATION

Abstract:

A method includes receiving audio data from a microphone of a device associated with a user. The audio data includes audio received by the microphone from a first source and from a second source. The audio data is correlated with a first audio signature and a second audio signature. Then, based on the correlation of the audio data with the first audio signature, first content broadcast from the first source is identified. Second content broadcast from the second source is also identified based on the correlation of the audio data with the second audio signature. It is then determined that the device is closer to the first source than the second source based on audio qualities and/or temporal aspects of the audio data. The first content is associated with the user based on the determination that the device is closer to the first source.