comScore, Inc.
SYSTEMS AND METHODS FOR CONTEXTUAL TARGETING

Abstract:

Data indicative of content associated with at least one content category may be received from a content provider. Data indicative of a plurality of consumer categories may also be received. A correlation between at least one consumer category of the plurality of consumer categories and the at least one content category may be determined. It may be determined if the correlation between the at least one consumer category and the at least one content category satisfies a threshold. If the correlation between the at least one consumer category and the at least one content category satisfies the threshold, the at least one consumer category may be associated to a profile associated with the at least one content category.