Shopify Inc.
SYSTEM AND METHOD OF PROVIDING CUSTOMER ID SERVICE WITH DATA SKEW REMOVAL

Abstract:

Systems and methods for generating customer ID within an E-commerce platform are provided. Based on customer interactions with the e-commerce platform, evidence is collected, such as telephone numbers, names, addresses etc. The evidence is standardized to allow comparison/correlation. The evidence is then filtered to remove certain evidence determined to be unreliably associated with specific customers. For example, many customers may enter a fake phone number "0000000000". Then, correlation is performed based on the filtered evidence to identify links between the evidence and associate sets of linked evidence with unique customer IDs.