Shopify Inc.
DETERMINING SUBSCRIPTION OFFERS THROUGH USER PURCHASE BEHAVIOR

Abstract:

A computer-implemented method and system for an analytics engine, retrieving e-commerce data from a data facility, where the e-commerce data includes at least one of customer purchase behavior data of a customer and merchant commerce data of a merchant; identifying at least one product from the e-commerce data, where the at least one product has been purchased; evaluating purchase patterns for the at least one product, where the purchase patterns comprises a purchase pattern periodicity for repeated purchases of the at least one product; generating a subscription offer for the at least one product; and providing a subscription offer recommendation to the merchant.