Shopify Inc.
SYSTEMS AND METHODS FOR MANAGING AND CONTROLLING ELECTRONIC MESSAGING CAMPAIGNS

Abstract:

Methods and systems for managing messaging campaigns are disclosed. A set of parameters are received for a proposed messaging campaign. Based on a trust indicator associated with the proposed messaging campaign, it is determined that the proposed messaging campaign should be blocked. At least one tracked message is transmitted to at least one selected recipient, where the tracked message is at least a subset of messages for the proposed messaging campaign. If a rejection metric associated with the tracked message passes a rejection threshold, messages are transmitted to the remaining recipients.