Shopify Inc.
Systems and methods for dynamic messaging campaign

Abstract:

Methods and systems for generating a messaging campaign are described. A first phase of the campaign is conducted using a first set of parameters for delivering a first message to a first group of intended recipients via a first distribution channel. Based on analysis of online activity associated with one or more members of the first group, a second set of parameters is determined for a second phase of the messaging campaign. The second set of parameters define a change to the first set of parameters.