Shopify Inc.
METHODS AND SYSTEMS FOR GENERATING NOTIFICATIONS FROM A COMPUTING SYSTEM

Abstract:

Methods and systems for generating notifications to users. The methods may include selecting, based on a first characteristic and the stored data associated with each user, a first subset of users from the set of users and transmit a primary notification to the first subset of users. The system detects whether the users perform a particular user action and segments the first subset into a first group of users associated with the particular user action and a second group of users not associated with the particular user action. The system identifies a second characteristic different from the first characteristic and correlated to the second group of users. It then identifies a third group of users having the second characteristic and generates a secondary notification for transmission to the third group of users.