Shopify Inc.
METHODS AND SYSTEMS FOR DETECTING INVALID ACTIVITY RELATED TO SERVED ADVERTISEMENTS

Abstract:

Methods and systems for detecting invalid activity related to served advertisement objects are disclosed. An advertising platform performs invalid activity detection using a first detection threshold. User-initiated indicators of possible invalid activity on the advertising platform are received. The user-initiated indicators originate from multiple user accounts associated with the advertising platform. In response to the received user-initiated indicators of possible invalid activity, invalid activity detection is performed using a second detection threshold that is more sensitive than the first detection threshold.