Shopify Inc.
METHODS AND SYSTEMS FOR SERVING ADVERTISEMENTS

Abstract:

Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.