Snap Inc.
System and method of generating targeted user lists using customizable avatar characteristics

Abstract:

A system of generating targeted user lists using customizable avatar characteristics includes a messaging server system. The messaging server system includes an application server that generates a database of mutable avatar characteristics, a database of style categories, and a targeted user list. The application server then causes a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers included in the targeted user list. Other embodiments are disclosed.