Sony Group Corporation
INFORMATION PROCESSING APPARATUS, SUPPORT SYSTEM, AND CONTROL METHOD

Abstract:

An information processing apparatus (200) includes a storage unit (240) that stores therein provision information (D1) including a provision condition for advertising for a product in a content, and a control unit (250) that estimates purchase intent on the product on the basis of a reaction of a user to the advertising for the product using the content if the provision condition indicated by the provision information (D1) is met. The control unit (250) associates intent information (D2), which indicates that it is estimated that the user has the purchase intent on the product, with the provision information (D1).