S&P Global Inc.
Calculating voice share and company sentiment

Abstract:

A method of determining controversy voice share is provided. The method comprises identifying keywords related to a controversy topic and identifying information sources relevant to the controversy topic based on occurrences of the keywords within each source. An external voice score is calculated for an organization regarding the controversy topic, wherein the external voice score is calculated based on information sources that are external to the organization. An internal voice score is calculated for the organization regarding the controversy topic, wherein the internal voice score is calculated based on information sources internal to the organization. An overall voice share of the organization is then calculated from the external voice score and internal voice score. The overall voice share of the organization represents a proportion of influence the organization contributes to public commentary on the controversy topic relative to other organizations within a same industry sector.