Spotify Technology S.A.
SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR GENERATING SCRIPT ELEMENTS AND CALL TO ACTION COMPONENTS THEREFOR

Abstract:

A call to action processor receives an entity datapoint containing data related to an entity, a campaign objective datapoint containing data associated with a campaign objective, at least one definite script element based on the campaign objective, and entity metadata containing data associated with the entity. The call to action further performs generating at least one variable script element based on the entity metadata, presenting to a device the at least one definite script element the at least one variable script element.