Spotify Technology S.A.
Ad preference embedding model and lookalike generation engine

Abstract:

Methods, systems and computer program products for automating the association of messages. Data points associated with at least one client device associated with an identifier are logged into an activity database. Labels corresponding to message records are retrieved. Message-signal values representing behavior associated with at least a subset of the message records are also retrieved. The labels are merged with the message-signal values to generate a signal-label collection. A signal-label model is trained based on the signal-label collection, thereby generating a trained signal-label model. A mapping of the one or more activity data points and the plurality of labels are then generated. The embedding that is generated can then be used to find custom audiences.