Block, Inc.
MERCHANT CLASSIFICATION BASED ON CONTENT DERIVED FROM WEB CRAWLING MERCHANT WEBSITES

Abstract:

Techniques for classifying a merchant based on content derived from crawling a website associated with the merchant are described. As an example, a payment processing service may receive an indication to crawl a website associated with a merchant. The website may be accessible by a Uniform Resource Locator (URL). The payment processing service may access the website via the URL and may analyze, via a web crawler, a structure of the website to derive content of the website. Based at least in part on a previously trained data model and the content of the website, the payment processing service may determine a classification of the merchant. The classification may identify the merchant as a fraudulent merchant or may identify the merchant as a candidate for a particular service offered by the payment processing service.