Block, Inc.
Computer-implemented methods and system for customized interactive image collection based on customer data

Abstract:

Customized interactive image collection generation is described. A plurality of interactive images associated with at least one merchant can be accessed. An interactive image of the plurality of interactive images can depict one or more items offered for sale by the merchant and individual items of the one or more items can be associated with individual selectable controls. A selectable control can enable a customer to view item information associated with an individual item with which the selectable control is associated. Customer data can be accessed and a subset of interactive images of the plurality of interactive images can be selected based at least in part on the customer data. The subset of interactive images can comprise a personalized lookbook that can be presented via a display of a device to enable the customer to add the individual item to a virtual cart via an interaction with the selectable control.