Block, Inc.
Using Combined eCommerce and Brick-and-mortar Data to Produce Intelligent Recommendations for Web Page Operation

Abstract:

Using combined eCommerce and brick-and-mortar data to produce intelligent recommendations for web page operation is described. In an example, a request to access an eCommerce GUI presented on behalf of a merchant can be received from a device operable by a viewer. Brick-and-mortar point-of-sale (POS) transaction data associated with one or more customers that transact with the merchant or one or more other merchants that utilize the payment processing service to process brick-and-mortar POS transactions can be used to determine a variation of the eCommerce GUI presented on behalf of the merchant to present to the viewer. Instructions for rendering the variation of eCommerce GUI can be sent to the device operable by the viewer.