Block, Inc.
DETERMINING ITEM RECOMMENDATIONS FROM MERCHANT DATA

Abstract:

Buyer profile management is described herein. In an example, a payment processing service can store, in a database, buyer profiles associated with buyers involved in point-of-sale (POS) transactions with one or more merchants of the payment processing service. The payment processing service can receive transaction data associated with a new POS transaction between a buyer and a merchant and can determine whether the transaction data corresponds to any of the buyer profiles. Based at least in part on determining whether the transaction data corresponds to any of the buyer profiles, the payment processing service can update the database storing the buyer profiles, wherein updating the database comprises (i) associating the transaction data with an existing buyer profile, (ii) merging two or more buyer profiles, or (iii) adding a new buyer profile.