Block, Inc.
Personalized gift cards--post-transaction communication

Abstract:

Techniques and arrangements for personalizing gift cards based, in part, on exchanging personalized messages between a customer that buys a gift card and a customer that receives and uses the gift card. A point-of-sale (POS) device of a merchant may receive a personalized message from the customer buying the gift card at the time of the purchase. The POS device may then present the personalized message to the customer receiving the gift card when the customer uses the gift card to satisfy a cost of a transaction between the merchant and the customer. During or after the transaction, the POS device may further receive feedback from the recipient customer of the gift card. The POS device may then send the feedback to the customer that originally bought the gift card.